The aim of media relations is to anchor our clients' messages and topics in the editorial environment.
It serves to position a brand, sharpen the profile of a company, and establish credibility. We use all channels for this purpose: Daily and weekly newspapers, trade and consumer magazines, TV and radio, online media and social communities.
We start by defining the communication strategy: we analyze the status quo of the market position and image and take a close look at the information available in the company. On this basis, we develop the communication goals and show how to achieve them. Communication must contribute to the corporate objectives.
We use various instruments for implementation:
– Continuous topic management
– Interviews
– Guest contributions
– Press releases
– Editorial visits
– Interviews/press conferences
– Roundtable discussions
– Participation in special topic supplements
– Development of surveys and studies
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